Post by account_disabled on Jan 11, 2024 2:04:39 GMT -6
A keyword doesn’t always tell you everything. Take the query “New York bagels” – this could be a New Yorker looking for a nearby bagel shop, but it could also be an Arizona resident who can’t find good bagels locally. (This is where some deeper keyword research would be in order, to determine the geographic source of the traffic.)
bagel ads
If you run a bagel shop that ships nationally, and you know you’re getting traffic from all over the country, make sure your ad makes it clear that you’re not just a local bagel shop. “New York Bagels” alone doesn’t tell the whole story; “New York Bagels, Anywhere” conveys a lot with just one more word. (“Order New York Bagels” is more specific, but doesn’t let the user know what locations the shop ships to.)
don't waste characters
You have 25 characters to grab the searcher’s attention Whatsapp Mobile Number List and convey your message. You don’t have to use every single one of those available characters every time, but you might as well use most of them. A single-word headline is dull and overly broad.
DO try dynamic keyword insertion
This is a somewhat tricky technique, as you can end up with an ad that doesn’t make a lot of sense. But if you use it carefully, you can display a headline that’s automatically relevant to a broad range of queries. For example, Sears might set up an ad with a headline like “Save on {keyword}” that might render as “Save on Craftsman tools” or “Save on Craftsman toolset” depending on what the user types. When using dynamic keyword insertion, you’ll need to choose default text to appear if the query is too long to fit in the allotted space. Google recommends using this option only when the keywords in your ad group are all closely related.